WL//WH Video Of The Day: SOFT ON CRIME “Conditioned Reaction”

 Video Of The Day  SOFT ON CRIME

Dublin, Ireland’s trio of underground Rock ‘n’ Rollers, Soft On Crime, return with a charming video for the temperamental love song “Conditioned Reaction”, the third and last single from the incoming debut 12-track album “New Suite”, releasing February 2, 2023, via Eats It Records & Tapes.

Channeling the seemingly upbeat infectious melodic energy of the Power-Pop from the 80s, and the infectious jangly Britpop of The LA’s, “Conditioned Reaction” unwinds a swaying zippy weave of sparkling vibrant strumming and crisp arpeggios, amidst throbbing basslines, hard-hitting drum beats, and an engaging stop-and-go tempo, whilst high-angst vocal harmonies, laced with electrifying counter choruses, sync seamlessly with candid visuals shot in Seoul by South Korean filmmakers World Wide Front, to evoke friendship, smiles, and romance under clear, limitless skies.

Soft on Crime‘s debut LP “New Suite” is going to be released digitally as well as in a very limited cassette, Thursday 2nd February, via Eats It Records&Tapes

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