WL//WH Video of the Day : PRIVATE WORLD “Outside”

Video of the Day

Born in 2017 in Cardiff, UK, new wave/post-punk 4-piece Private World is comprised of Tom Sanders (guitar), Harry Jowette (vocals), Luke Jones (synths), and Cam Wheeler (bass.)

Tom and Harry spent the last 6 years playing in the indie punk rock trio Pipedream, after feeling the band had run its course, they decided to recruit two of their good friends who share the same outlook and passion for music. The new formed Private World released two singles in the first part of the year, ”House Aflame” and “Diamond Vision” (check their Souncloud), using restraint in order to break the ice.

Once they found a record label halfway across the world, the ‘quality seal’ Sidney based Burning Rose Records, their debut 3-track EP ‘Passage’ was released at the end of September, an intriguing and brilliantly distictive array of different sounds from early 4AD tinged synth driven sombre dream pop / post-punk to sparkling jangle guitar-infused new wave.

‘Passage’ was an opportunity to demonstrate and exercise different types of songs with different sounds, production methods, approaches, feelings etc. For instance, we spent more time messing with synth sequencers, flanging effects, gated reverb etc, as a way to “push the boat out”and just generally put the songs on a different level.”

A new video for the track “Outside” is  just dropped, the instrumentation, vocals, and lyrics reinforce each other perfectly taking us on a deep dark emotional spiral.

Strong drum beats skip amidst the foreboding ebb and flow of synths and deep penetrating bass lines building layers of tension as quiet, gentle longing croons of fear, solitude and alienation softly caress the top unable to get in. Disconnected brittle guitar melodies along with quivered shakes and shudders of drums sparsely punctuated by alarming synths create a chaotic, cold, camouflaged environment of insufferable seclusion.

A song about being lost, hidden, and misunderstood. Shrouded in a cloak of darkness, eyes not able to see, a man finds himself stuck on the outside looking in. He is struggling to find a way to the warmth of the light, yearning to be out of the nightfall from which undefined circumstances have placed him, and stricken in fear of forever being stranded. With no resolution in sight, he hopes and waits on his own.

The accompanied video, directed and edited by Tom Sanders & Harry Jowett, shows waves and rays of electric blue light transmitted across a black backdrop flashing and dancing in sync with the instrumentation as a lonely expressionless figure sings the lyrics.

Incredible synergy between instruments, vocals, and lyrics with visuals further enhancing the themes.