WL//WH Video Of The Day: LURVE “L.I.F.E.” (Official Video)

Video Of The Day  LURVE

WL//WH is happy to welcome one of our regulars, Lurve [/ ləːv / Love – typically in humorous reference to romantic infatuation], formerly Gaarden, back to the blog to celebrate the release of  “L.I.F.E.”, a single from the upcoming sophomore LP, that marks the, we wish fruitful, collaboration with Spirit Goth Records (US) and Anchor Lights (RU).

The dynamic Novosibirsk-based Russian four-piece this time puts aside the band’s distinctive sparkling jangly guitar tones for a vibrant Noise-Pop foray that as usual combines the best parts of the 80s/90s Post-Punk, Shoegaze, and Indie Rock.

High energy, loud, and in your face, “L.I.F.E.” layers insistent clattering drum beats, urgent chuggingly throbbing bass lines, and haunted angsty lead vocals with an unruly backdrop of falling cries, distant shouts, and sarcastic snips, swaying dramatically into a climax of heavy reverb-laden droning riffage and screeching writhed guitar flutters, to manifest the disenchanted feeling of wasting time at work.

Cinematic visuals star Lurve as a group of frustrated businessmen whose boring dystopic L.I.F.E. erupts into a cathartic release of anti-technology tension. A bleak winter urban locale sets the stage for an array of trippy computer-generated effects, allowing suggestive acting and symbolic imagery to sync with the warped mental frequencies of the soundtrack.

Keep up with Lurve: