WL//WH Video Of The Day : CEREMONY “Electric Shock”

Video Of The Day

After the more than convincing return with his 5th album “East Coast” under his Ceremony moniker, Fredericksburg, VA‘s shoegaze finest John Fedowitz has just dropped a new video for the brand new single “Electric Shock”, taken from the soon to be released cassette of outtakes, from the last LP, and live recordings at Stickman Sounds.

Part of the infamous noise-rock power trio Skywave, between 1995 and 2003, along with Oliver Ackermann and Paul Baker, after a few essential albums, the group split up, while the former relocated to New York and founded A Place To Bury StrangersFedowitz created Ceremony in 2005.

Since “Distance”, at the end of 2013, basically a one-man show, with Fedowitz playing guitars, bass, drums, and uses alternating band members to create a unique sound he describes as “love songs with distortion, lofi postpunk, raw shoegaze with reckless abandon, psych. Pick the description you like, take it all or come up with your own.”

A drone throbbing bass line with fast rhythmic clanging industrial-like beats underlay the heavy, distorted jittery guitar riffs steeped in Jesus & Mary Chain’s feedback-drenched privitivism that, at times sounds like an elephant being slaughtered. Tempestuous, scruffy beast-like vocals further the intensity of an atmosphere filled with chaos, gluttony, and hedonism.

Tumultuous, hypnotic, sensual, powerful… an overwhelmed beast of shoegaze brilliance.

A song about lust, the inability to commit and instant gratification. An out of control impulse to be satisfied leads to a hasty search for someone to “get down on your knees” and fulfill his needs with, “electric shock come on my knees.” There is no emotion or caring involved it is purely animalistic. If a whim gets too close with, “thoughts of love,” then “times up its gone to far, when you wish upon a star.” Obviously this one is not a catch, just looking for a good time and to “get the party started.”

A black and white video shows two masked men dressed in black dancing on television screens. The different angles distort the dimensions of their exaggerated, spastic, sensual dance. The choreography moves in rhythm with music, from fast to slow, until one stops dancing and looks at the other contemplatively then stares at the ceiling. A great pairing with the sonic ‘tsunami’!

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