WL//WH Track Of The Day: THE SHOP WINDOW “Out Of Reach”

Track Of The Day The Shop Window

Despite being at the time pretty into guitar rock, Britpop included, I have a vague memory, just looking at the cover of their one and only single, of mid-late 90s outfit Westpier, label mates with Louise Wener fronted  Sleeper on Indolent Records.

Maidstone, Kent based Jangly/IndiePop 4-piece The Shop Window, are fronted by partners in musical crime Carl Mann and Simon ‘Syd’ Oxlee straight from that experience, along with old friends Martin Corder and Phil Elphee, with a fresh and endearing mix of guitar-laden C-86, Power-Pop, The Jasmine Minks-like Creation’s guitar-pop and, why not, the early jangly The Bluetones from the Britpop days.

After an increasingly strong string of singles since late 2019, the band enter the new year with the new tune “Out Of Reach” from the upcoming double A-side single “Out Of Reach/Evacuate” to be released on the 29th of January through independent label Spinout Nuggets.

Steadily propelled by punchy drum beats and a babbling bass line, “Out Of Reach” sways along with straightforward, hazy emotional intensity through sparkling jangly guitar chords, energetic riffs, and sprawling blinking keyboard sneaking around dismal, detached male vocals shrouded in airy echoes to breathlessly release lost time into the anxious, isolated melancholia, coming to terms with modern dystopian society, while keeping listeners bouncing around on their feet.

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