The vibrant experimental psych /noise rock project of Cape Town, South Africa based producer, musician and engineer Ruan Vos, under his Sold Ash moniker, has dropped his third and final single, “Howl a Little Louder”, taken from the forthcoming debut album, “Howl A Little Louder Just Don’t Spit In My Mouth,” scheduled for release on August 26, 2022, accompanied by a gripping music video by Liam Cockcroft.
Dystopic lyrics dwell in an unhinged reality of anxiety and dread to awaken sleeping feelings for freedom and life.
Haunting adrenaline-fueled atmospherics ignite swelling and throbbing dense bassline menace, sinister, gloomy stringed melodies, screeching obsessive guitar riffs, and pounding, rolling drum beats, to surround breathless hypnotic vocal angst, shifting into exhaustive screams of panic and pain, falling desperately into swaying, frenetic swarms of collective chaos and catharsis.
The heart-racing, psychological visuals, directed & filmed by Liam Cockcroft, star Ruan Vos (Sold Ash), Jade Butcher with Christiaan Jonck in a dark, surreal fantasy about a lost soul whose fear of exposure leads to nightmarish visions from Hell. Skewed night lights radiate hope and doom over a dramatic set. where on point acting, suggestive props, and hideous shadows draw the viewer into the heady mind games of the negative human condition to unveil a subconscious chasm of demonically inspired, shadow play possessions.
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